Your
Travel
Copywriter
Copywriting
(For the Travel Industry)
Fill more rooms.
Book more tours.
Sell more product.
Convert Your Prospects Into Profits
Are you a small business owner looking for more travel, tourism or hospitality markets to tap?
Are you worried your web content is keeping you from reaching those new markets?
Are you confused and overwhelmed by all the trending mumbo-jumbo like "conversion rate," "SEO," "site optimization," "bottom of funnel" and on and on and on?
You need to convert your prospects into profits, now more than ever, but you're busy and competition is stiff. Collaborating with an affordable copywriter to handle all the details is essential.
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So you've come to the right place!
I'm Marla Brannan, Your Travel Copywriter, and I write narratives for the travel industry.
"Narrative" is a word we hear and read continually these days - "It doesn't fit the narrative," "controlling the narrative" or "rewriting the narrative" - but what does the word actually mean?
narratives (noun): ways of presenting or understanding situations or a series of events that reflect and promote a particular point of view or set of values.
Simple: Narratives are just the way we humans tell our stories.
And, for me as a travel and tourism copywriter, it's telling your story, presented to best reflect and promote who you are, what you do and where you want to go.
I've built a simple and effective 7 step copywriting formula that will uplevel your tourism business and convert your prospects into profits...
(Copy + Messaging + Brand)
Writing converting copy that brings your unique messaging narrative into focus by speaking in your brand's voice across all platforms. Every single time.
You know your business inside and out, but if you want to reach your target audience, you need the right words - and that's MY job!
It really is this simple...
4. Research.
(Copy + Messaging + Brand)
My 7 Simple Steps to Convert Your Prospects Into Profits
1. Listen.
2. Propose.
3. Collaborate.
5. Write.
6. Optimize.
7. Convert.
Listen and compile all your information and dream boards into a cohesive whole. Propose an action plan. Collaborate with you to tweak that plan to best reflect your narrative and goals. Research your market, competitors, keywords for SEO, already existing cornerstone content and your target audience. Write kick ass, sales-driven landing, about, funnel, contact and any other website copy, evergreen cornerstone guides and eBooks, or emails needed to promote your narrative. Optimize your existing site to rank high in organic searches, or build a new site from the ground up.
Convert your prospects into profits.
But (Copy + Messaging + Brand) isn't MY full narrative as Your Travel Copywriter...
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Here are some other things you should know bout me...
A seasoned traveler who has been your customer for decades. I know what's important to your clients because it's important to me.
An old hand at using a CMS to make your website beautiful from the ground up and take it to new, focused heights that work best to meet your goals.
The one who built this site. Plus, I did its keyword research, SEO, wrote all the copy, manage updates and blog posts...
A small business owner myself. I don't just understand the travel industry because I'm a tourist. I know what it takes to keep all those plates spinning.
Creative enough to handle your messaging - and experienced enough to write in your VOICE whether it be a tagline, headline or email subject line.
I AM:
I AM:
I AM:
I AM:
I AM:
One final note...
My process is and always will be you-centered, not me-centered. You are the most important person in (Copy + Messaging + Brand) and your business goals are the most important ones that drive what I do.
Step 1 is always going to be where I start, so the first priority is to listen and only then map out a plan together to convert your perfect prospects into profits with a website and copywriting that speaks in your voice and best positions you as an expert in your field.
So my goal for that initial FREE consult will be to discuss the following: "What's your story? Tell me everything - who are you, what do you do, where have you been and where do you want to go? Let's dive deep!"
That's my commitment to you!
FOLLOW ME
FOLLOW ME
Latest from my BLOG
Over the Hills We (Don't) Go: Micro-holidays, Mindfulness and Gratitude
published by Best Version Media
It's a Healthy Obsession. Really!
Business + Pleasure = Bleasure: Extend Your Business Trip During Covid 19
published by Taol's Luxury Travel
Scotland: 6 Reasons it Should Top Your 2021 Travel List
Beyond Wine & Olives: 8 Artisanal Classes in Tuscany
published by Taol's Luxury Travel
5 Ways Covid Will Affect the Events Industry - and 5 Ways to Plan For Them
Latest from my PORTFOLIO
Photo Shoot + Photography Tours: Get Snappy in Italy
published by Taol's Luxury Travel
Sherpa Personal Tours: Sales Generating Landing Page
Sherpa Personal Tours: Funnel Page #1
published by Taol's Luxury Travel
published by Taol's Luxury Travel
Lifestyle Choices: Gluten Free + Vegan + Organic Italy
Stonewall Resort
published by Huntington Quarterly
Heritage Farm Village & Museum
published by Huntington Quarterly
